At the International Hospitality Investment Forum in Berlin, Turismo de Portugal made its case to the world's leading hotel investors: the numbers are in, the strategy is clear, and Portugal is ready for long-term capital.
Tourism receipts topped €29.1 billion in 2025 — up 5% year-on-year — as Portugal cemented its place among Europe's most dynamic and investor-ready hospitality markets.
Presented by Elisabete Félix, Director of Business Development at Turismo de Portugal, the IHIF Berlin 2026 deck offered a comprehensive state-of-the-nation briefing for institutional investors, hotel operators, and global brand groups tracking European opportunity. The headline message was unambiguous: Portugal is performing, growing, and actively welcoming international capital across every region and segment.
A Destination That Keeps Delivering
Portugal's 2025 tourism performance was broad-based and resilient. Across the key metrics that matter most to hotel investors occupancy, revenue per available room, and guest volumes the country continued to outperform European averages. With 32.5 million hotel guests, room occupancy averaging 66.2%, and RevPAR reaching €81.4, the fundamentals for existing assets look strong. For new development, the gap between current performance levels and the upside available in emerging regions signals considerable runway ahead.
The revenue story is particularly compelling. Hotel revenue grew 7.5% year-on-year to €6.2 billion outpacing the growth in volume indicating that the market is not just attracting more visitors, but commanding higher value from each stay. This dynamic of yield-led growth is precisely what long-hold investors want to see.
Portugal consistently ranks among the world's top destinations for safety, competitiveness, and visitation — offering a stable and high-value environment for international capital.
Ranked. Recognised. Resilient.
What sets Portugal apart from comparable Mediterranean markets isn't just performance data it's the structural underpinning that de-risks investment. According to global benchmarks cited in the presentation, Portugal ranks 7th globally in the Global Peace Index (out of 163 countries), 12th in the World Economic Forum's Travel & Tourism Competitiveness Index, and sits 5th in the EU27 for overall tourism competitiveness. It is the 15th most visited destination worldwide.
For investors weighing risk-adjusted returns across Southern European markets, these rankings tell a clear story: Portugal offers the stable rule-of-law environment, quality infrastructure, and brand recognition of a mature destination with the growth trajectory of a market that still has room to run.
Why Now
Portugal's 2025 performance data and 2026 market positioning make the investment case for the country as clear as it has ever been. Revenue growth is accelerating ahead of volume growth, a sign of pricing power and increasing demand quality. International brand penetration is expanding at pace, validating the depth and durability of demand across segments. Regional markets beyond Lisbon and the Algarve are emerging as credible alternatives with meaningful upside. And the macroeconomic environment, including stable euro-zone membership, robust rule of law, and an active government investment agency, provides the structural confidence that long-horizon capital requires.